Jan
26
The Duracell Bunny
Filed Under Training Adventures
Much has been asked about my adopted name of Duracell, so I thought I might write a bit about the history of the Duracell bunny…
In today’s high tech world where almost everything is remote controlled, it’s difficult to image life without batteries, but let’s be honest, batteries are not a product that immediately create an emotional response.
In Duracell’s case however, that is exactly what happened when the company introduced Duracell Bunny to the world.
It began in 1973, when breakthrough advertising was developed to communicate that Duracell alkaline batteries lasted much longer in than ordinary and inexpensive zinc carbon batteries. A small pink, fluffy bunny was created, who, powered by Duracell batteries, was able to outlast all others in an array of colourful challenges.
The Duracell Bunny made his debut appearance in the US 35 years ago, in a commercial that included a group of drum-banging pink bunnies. The winner was the Duracell Drumming Bunny, the message was loud and clear – powered by the long-lasting Duracell battery, he’s unstoppable.
Where did I get the name? From two of my very, very fast running buddies here in South Africa, but the interpretations have been many! As some will know I am a complete bunny hugger, and faithful to saving all furry ones, but in reality, it’s because I just keep going no matter how many times I fall!